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UNDERRATED CREATIVES
For the overlooked.
Atlanta Based
Creative Group
Underrated Creatives is a storytelling-driven production company that turns bold ideas into cinematic experiences. We specialize in crafting standout commercials and branded content that resonate—blending sharp strategy with visual style to move audiences and elevate brands.
Whether we’re shaping a 30-second spot or a 3-minute branded short, we approach every project with the same philosophy: authenticity cuts through. We work closely with clients, agencies, and fellow creatives to develop work that’s not just seen—but remembered.
Founded by creators who know what it means to be overlooked, we champion fresh voices, underdog stories, and undeniable visuals. Our mission is simple: bring underrated talent and ideas to the front of the screen, where they belong.
COMMERCIALS
L.L. Bean
Sweet View Optical
Everlast Boxing
S&J Automotive
BRANDED CONTENT
Espolon Tequila
Your Pie
Klondike x Live Golden
TNT Fireworks x The Cookout
The
Creative
Jarius Brown
Founder, Lead Director
Jarius Brown is a Director and creative visionary with a passion for merging story, sound, and culture. With branded content credits for industry giants like New Balance and Epic Records, Jarius brings a cinematic edge to every project he touches. He’s also crafted impactful social concepts for cultural icons like Dwyane Wade and Fresh Prince of Bel-Air reboot "Bel-Air" actor, Jimmy Akingbola.
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Originally rooted in the sports world, Jarius made a deliberate pivot into filmmaking after noticing a gap in unique storytelling and music integration for commercial advertisements. That gap became his creative spark. Now, through Underrated Creatives, he aims to provide a spark to the advertising efforts of local and national brands.
